Fass Img is an all-in-one online image optimization tool. It allows you to compress, resize, convert, and edit your images to make your website faster, improve your SEO, and provide a better user experience.

Fass Kit is the central hub for our suite of powerful, creative, and feasible digital tools. Guided by the FASS principle (Fast, Adaptive, Simple and Secure), the kit is designed for marketers, developers, and creators who need simple, effective solutions to enhance their online presence and streamline their workflow.

• Fass Img: Our flagship image optimizer. Fass Img allows you to compress, resize, rotate, flip, AI crop, and convert your images to next-gen formats like WebP. It's built to dramatically improve your website's load speed and boost your SEO scores and site performance.

• Fass OG: The essential Open Graph image generator targeted for Webflow users. Fass OG helps you create and preview how your OG images would look like in bulk, while optimizing and compressing all the generated OG images so you can use them effectively.

• Fass Table: Your go-to solution for creating beautiful, responsive data tables for use in Webflow or other CMS platforms. Fass Table makes it incredibly simple to generate clean HTML tables from your data, perfect for embedding in articles, reports, and product documentation.

• Fass GIF: The creative tool for quickly converting video segments from YouTube, Vimeo, Instagram and Facebook to GIF or Animated WebP. With Fass GIF, you can easily load the video link from any of the supported platforms and then quickly have them cropped, optimized and converted into GIF or Animated WebP.

Image optimization is critical for SEO because it directly impacts page load speed, a major ranking factor for Google. Faster sites, measured by metrics like Core Web Vitals, rank higher. Optimized images lead to faster load times, lower bounce rates, and better overall search performance.

• JPEG: Best for photographs and images with complex colors. It uses "lossy" compression, meaning it removes some data to reduce file size.

• PNG: Best for graphics with sharp lines, text, or transparency. It uses "lossless" compression, preserving all data but resulting in larger files.

• WebP: A modern format developed by Google that provides both lossy and lossless compression at much smaller file sizes than JPEG and PNG, making it the ideal choice for web use.

No. Fass Img uses "visually lossless" compression, which means it intelligently reduces the file size without any noticeable drop in quality to the human eye. You maintain crisp, beautiful images that load in a fraction of the time.

Yes! We offer a generous free plan that allows you to optimize a certain number of images per day. For users with higher volume needs, such as agencies or large e-commerce sites, we offer affordable premium plans with advanced features and unlimited processing.

Absolutely not. Fass Img is a 100% browser-based tool. All the processing happens in the cloud, so you can access it from any device without installing a thing. Just upload your images and go!

Yes, your privacy is a top priority. For standard features like compression and resizing, all processing happens directly in your web browser. Your images are never uploaded to or stored on our servers. For the AI Image Cropping feature, the image must be sent to Google's secure cloud services for analysis. The image is processed and immediately returned; it is not stored long-term.

Our AI Image Cropping tool analyzes your image to identify the most important subjects and focal points. It then automatically suggests the most visually appealing crop, saving you time on manual adjustments while ensuring a professional composition. You always have the final say and can modify the AI's suggestion.

We offer several plans to fit your needs:

• Free Plan: Process up to 20 images per browser session.

• Pro Plan: Process up to 1,500 images per month.

• Ultra Plan: Process up to 50,000 images per month.

Please note that unused image credits on our paid plans do not roll over to the next month.

If you are on a Pro or Ultra plan and reach your monthly limit, you can still process your images but with some features disabled. Complete image processing features will be paused until your plan renews on your next billing date. To continue immediately, you can easily upgrade to a higher plan or just utilize the basic image processing features until your next billing date. For free users, simply refreshing the page or starting a new browser session will reset your 20-image limit.

Absolutely. Our website uses HTTPS with SSL encryption to ensure your connection is always secure. As most processing is done locally in your browser, your files remain on your computer. For features that require cloud processing, we partner with industry leaders who maintain the highest standards of data security.

For the best balance of quality and performance, we highly recommend choosing WebP. It creates significantly smaller files than older formats, which helps your website load faster and improves your SEO. If you need a transparent background, PNG is a great choice. Use JPEG for photos only when you need to support very old browsers.